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Event Scheduled for Feb.21st at The Breakers With NBC Today Show’s Jenna Bush Hager as Keynote Speaker

Palm Beach, Florida – October 15, 2017 - Cancer Alliance of Help and Hope Inc., is pleased to announce the 2018 Shop The Day Away Luncheon will take place on Wednesday, February 21st, at The Breakers, Palm Beach. Jenna Bush Hager, NBC Today Show Correspondent, Best Selling Author, and Daughter and Grand Daughter of Presidents of the United States will be the Keynote Guest Speaker.

Returning to helm the leadership of the signature event will be Chairwomen Melissa Parker and Patty Myura, both of whom were instrumental in the success of last year’s event, which raised $600,000 for local cancer patients.

The Chairwomen will be supported by the Cancer Alliance Chairwomen’s Leadership Group, a distinguished group of accomplished women who have joined forces to support the mission of CAHH in supporting local cancer patients in their time of need. The efforts of Grand Benefactor Chair: Gloria H. Herman; Honorary Chairs: Judi Richards and Barbara Zand, International Chair: Janet Cafaro; Vice Chairs: Ansley DiLeo, Virginia Sheerin Gildea, Jacqui Michel, Terri Schottenstein and Cindy Sites; Auction Chair: Blanche Napoleon-McCoun; Junior Chairs: Abby Beebe, Lindsay Connor Seigel and Nicole Dicocco; Ambassador Chair: Herme de Wyman Miro; and Ambassadors: Ann Bloys, Elizabeth Bowden, Shelia Buchbinder, Chris Cox, Rebecca Doane, Arlette Gordon, Adriana Luchechko, Linda Mennen, Shelly O’Neill and Kitty Silverstein, have contributed greatly to the success of the event and mission.

Jenna Bush Hager, Best Selling Author; NBC Today Show Correspondent; Chair UNICEF’S Next Generation; Humanitarian; Editor –at- Large Southern Living Magazine; Daughter and Grand Daughter of Presidents of the United States, will be the featured Keynote Guest Speaker. A fresh voice with a positive message, Jenna Bush Hager shows how lives can be changed when provided with compassion, community support and opportunity. She shares uplifting messages of people doing extraordinary things and improving other people’s lives. Jenna has currently completed a book with her twin sister titled Sisters First, an extraordinary and deeply personal journey behind the scenes, revealing never before told stores about their family and the enduring sisterly bond between them.

The 2018 Shop The Day Away Shop Luncheon will feature Palm Beach’s most fabulous silent auction featuring more than 700 new luxury designer items from the world’s finest designers and luxury brands, including an amazing selection of new handbags, accessories, jewelry, evening, home, cashmere, beauty, shoes, mens, furry friends and baby items, experiences and a lot more “must have surprises”, all curated for the Palm Beach luxury lifestyle. Designers and luxury brands from the world’s fashion capitals have joined forces with local Palm Beach area fashion, beauty and service businesses to give back and support Cancer Alliance in their efforts to support local Cancer patients during their time of need.

All proceeds from the Shop The Day Away Luncheon will benefit Cancer patients who reside in Palm Beach County during their treatment period. Cancer Alliance of Help and Hope eases the burden for qualified women, children and men with emergency circumstances by helping to support them financially during their cancer treatment period, and by providing information, guidance and resources to those in need.

The Silent Auction begins at 10 a.m., followed by lunch.


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